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Full-Time

    WU TZU-HSIEN Assistant Professor
    WU TZU-HSIEN
    Email165860@o365.tku.edu.tw
    Office（02）2621-5656 #2915
    Teacher History Reference URLhttps://teacher.tku.edu.tw/PsnProfile.aspx?u=t953157
    Academic Background
    Ph.D., Department of Journalism, School of Communication, National ChengChi University
    Experience
    Department of Cultural and Creative Industries, Hongguang University of Science and Technology, Project Assistant Professor.
    Hongguang University of Science and Technology Secretariat Marketing Center Marketing Team Leader.
    Strategic Director of Baodao Qianjin Brand Marketing Business (Co., Ltd.)
    Deputy Director of Product Planning, General Manager Office, TVBS Group Lianli Technology Co., Ltd.
    FTV, Special Assistant to the Chief Operating Officer and Brand Marketing Strategy Advisor.
    FTV Business Group Brand Management Center Marketing Planning.
    Part-time Lecturer, Department of Public Relations and Advertising, Shih Hsin University.
    Research Areas
    Brand Marketing Communication, Consumer Insights, Digital Marketing, New Media and User Research.
    Teaching Areas
    Marketing Communication, Brand Marketing, Advertising Strategy and Creative Planning, Integrated Marketing Communication, Social Marketing, Visual Communication.